Good design sells. And your design is only as good as your grasp of typography.
It’s crucial to know how to format copy so it contributes to reading comprehension. Without it, your message gets lost and your audience gets confused.
And remember: confusion = inaction! If you want your marketing to be visually compelling enough to lead to sales, you need to know the basics of graphic design.
Illustrator is THE most flexible program create marketing collateral and graphics, so I show you the technical basics of typesetting in Illustrator CC below.
That said, you apply these principles to any graphic design program. But once you see how easy it is Illustrator, you might decide to download a FREE 30-day trial of it here!
Download my FREE GUIDE of typography terms and start sounding like a pro today!
